Heathrow Airport is rebuilding its website on Adobe CX Enterprise, extending a decade-long partnership with Adobe. The new site will use AI agents and Adobe Experience Manager for personalized content, and Heathrow will adopt Adobe Brand Visibility, a tool launched in June to monitor how AI chatbots like ChatGPT, Copilot, and Perplexity represent brands. Adobe cites research claiming a quarter of consumers now use AI platforms as their primary travel planning source. No launch date or deal value was disclosed.
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